Description

• Current green coffee prices are unprecedented in nominal dollars.
• The term 'unprecedented' can create unnecessary uncertainty.
• Inflation must be considered when discussing coffee prices.
• Historical prices show that coffee has survived similar challenges.
• The average price of green coffee has often run contrary to other costs.
• Specialty coffee roasters often fail to raise prices appropriately.
• Consumers have different price expectations for coffee compared to other goods.
• The coffee market has experienced significant price fluctuations historically.
• Understanding inflation is crucial for coffee industry stakeholders.
• Coffee has a history of resilience despite market challenges.