In this first half of the Word Balloon / ComicPop crossover, I’m joined by Sal Crivelli for a straight-up, no-nonsense conversation about the current state of comic books, specifically the ongoing competition for readers between Marvel and DC.
We dig into how both publishers are trying to hold attention in a crowded market, what strategies are actually working, and where each company may be losing ground. From creative directions and line-wide initiatives to accessibility for new readers and long-time fan fatigue, it’s an honest look at how the Big Two are fighting for relevance in 2026. It’s a smart, fan-focused discussion between two hosts who grew up loving these characters and still care deeply about where the industry goes next.
