In this episode, Sam meets Pete Cooney, founder of Pete’s Pops. They chat about selling popsicles in the winter, starting the business, working in accounting and finance, his passion for food, eating double breakfast, Cheez-it popsicles, navigating COVID-19, food science, selling popsicles at Eaux Claires, winning REV-UP MKE, opening Pete’s Pop Shed in Bay View, and his favorite part about owning a business.