There are some reasons why marketers don’t do prospect newsletters. Today’s episode explore is why you might not want to do a prospect newsletter.
A prospect newsletter goes out to unconverted leads or prospective customers. Whether using a dream 100 club approach, or you’re compiling lists from your marketplace.
A prospect newsletter works like a letter of introduction. It shares client successes, tips and ideas, and a little bit about who you are. A prospect newsletter is a lead generation piece.
Yet so many businesses have good reasons not to do a prospect newsletter. It harms their ability to grow, but the reasons show up all the same. What are some of the reasons you might not want to do a prospect newsletter?
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