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1. Is There a Real, Paying Problem?
Liking an idea isn’t enough.
Ask yourself:
Who specifically has this problem?
Are they actively looking for a solution?
Have they already paid for something similar?
Can they afford your solution?
A business is not built on passion alone — it’s built on solving a painful or urgent problem that people will pay to fix.
If no one is already spending money in this space, that’s a red flag.
2. Do You Have the Emotional Stamina?
Entrepreneurship is not just a financial journey — it’s an emotional one.
You’ll face:
Rejection
Delayed results
Unexpected expenses
Self-doubt
Loneliness
Ask yourself:
Can I stay consistent without applause?
Can I handle uncertainty?
Can I move forward when things don’t work?
If you can’t manage your mindset, the business will manage you.
3. Do You Understand the Numbers?
Before you start, you should know:
How much does it cost to start?
How much does it cost to operate monthly?
How many sales do you need to break even?
How long can you survive without profit?
Too many businesses fail not because the idea was bad — but because the math was ignored.
Clarity on cash flow reduces stress and increases survival.
4. Are You Willing to Sell?
A lot of people want to “own a business” but don’t want to sell.
If you are uncomfortable:
Talking about your offer
Following up
Asking for the sale
Hearing “no”
You’ll struggle.
Marketing and sales are not optional — they are oxygen.
Even the best product dies without visibility.
5. Does This Fit Your Life Right Now?
Timing matters.
Consider:
Your family responsibilities
Your energy levels
Your financial cushion
Your current job
Your health
Sometimes the idea is right — but the season is wrong.
A business should stretch you, not break you.
Final Thought
Starting a business is one of the most empowering things you can do — but it should be intentional, not impulsive.
If you can validate the problem, prepare emotionally, understand the numbers, commit to selling, and align the timing with your life… you dramatically increase your odds of success.
🎙️ Good Morning Gwinnett Podcast
The #1 hyperlocal podcast in Georgia, produced by Noise Media Network. Covering daily local news, business blueprints, global politics, money matters, and the latest in tech. Produced & Published by Audrey Bell-Kearney.
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