How does your company stand out amongst all the marketing of every other startup and every other company? Be a purple cow.
This week's podcast continues the topic of Marketing, taking a page (or a whole book) from Seth Godin, who grabbed the nursery rhyme about purple cows and turned it into a simple-to-understand idea on how to be better marketer.
Post your questions to www.quora.com/profile/Luni-Libes
Read the book at lunarmobiscuit.com/the-next-step
See the results of The Next Step at youtube.com/fledgellc
More advice at lunarmobiscuit.com/blog
Music by Kevin MacLeod - incompetech.com
