What words should you use to talk about your company? How do you take your problem, solution, opportunity, competition, other market research, purple cows, etc. and turn that all into a description of what you do and how you do it?
This week's podcast continues the topic of Marketing and specifically Messaging, walking you through examples of how not to, and how to write the words that describe your company.
Post your questions to www.quora.com/profile/Luni-Libes
Read the book at lunarmobiscuit.com/the-next-step
See the results of The Next Step at youtube.com/fledgellc
More advice at lunarmobiscuit.com/blog
Music by Kevin MacLeod - incompetech.com
