In this recorded interview with ITVT Editor-in-Chief, Tracy Swedlow, NAGRA's Anthony Smith-Chaigneau, who leads product marketing for the company's embedded connectware, UI/UX and set-top box solutions, discusses how it is seeking to provide pay-TV providers with a simple-to-use, end-to-end offering that supports personalization, voice integration, multiplatform viewing, SVOD and more.