ITVT is pleased to present an audio recording of the TVOT NYC 2018 session, "Scaling Advanced Television" The session was described in the show brochure as follows:
"While Advanced Television--both addressable and audience-buying--is being leveraged far more now than ever before, it will need to scale considerably before it accounts for the majority of national TV advertising. This session will feature a frank discussion between multiple parts of the audience-buying ecosystem, in order to identify what needs to happen to enable audience-buying to scale more quickly." Panelists included:
Dan Aversano, SVP of Ad Innovation and Programmatic Solutions, Turner IgnitePete Doe, Chief Research Officer, ClypdHelen Katz, SVP/Global Director of Data and Contracts, Publicis SpineHoward Shimmel, President, Janus Strategy and Insights (Moderator)Zachary Soreff, President, Sawyer StudiosAndrew Ward, EVP/GM, NCC Media
