Fast fashion is a business model that emphasizes extremely high volume, cheap clothing designed to only last a short amount of time. This strategy produces an staggering amount of waste, consumes mllions of tons of raw materials, and contributes more to climate change than all internatinal flights and maritime vessels combined. However, it also employs millions of people, boosts the economy, and provides affordable clothing around the world. We examine the human behaviors invovled and the forces that drive this endeavor.
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Links and References: - https://www.mckinsey.com/featured-insights/mckinsey-explainers/what-is-fast-fashion
- https://earth.org/fast-fashions-detrimental-effect-on-the-environment/
- https://www.aup.edu/evolution-sustainable-fashion-timeline
- https://www.vogue.com/article/what-is-fast-fashion
- https://www.homebyames.com/en-us/ho/closetmaid/
- https://www.thesustainablefashionforum.com/pages/the-psychology-of-fast-fashion-exploring-the-complex-emotions-fast-fashion-evokes-in-consumers
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