How many have reached out to query a business about a product or service on social media, only to have it fall on deaf ears? Dave Carroll is the man who created the viral music video "United Breaks Guitars" after employees from United Airlines broke his expensive guitar and refused to compensate him for it. A singer/songwriter, in this archived broadcast, Dave discusses how the company Gripevine (www.gripevine.com) was born, and how responsive brands equals raving fans.
