Whether you’re a small business or a massive corporation, you need to start thinking about business as a long term relationship, not a single transaction.
The difference between branding and sales is simple. Are you trying ONLY to convert or are you trying to also create an experience?
Both are important, but the latter always wins long term.
On this episode, Chris and Josh cover the 4 keys to building a long term relationship with your customers.
1. Great Marketing Campaign's take creativity and time!
2. Don't be selfish - You can't be in it JUST FOR YOU - Customers are asking WIIFM?
3. Focus on Building Trust - Relatable - Integrity - Consistency - Honesty
4. Build an experience for your customers
When you are creating and developing content for your brand, your team should focus on Quality over Quantity. The better the content, the better the engagement. The guys also talk about creating an experience for your customers that goes a long way to getting repeat business.
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