Innovation Through Elegance (a presentation by Luca Cottini)
* How it all started. From a meal in 1952 to the Pininfarina-Ferrari partnership
* Battista "Pinin" Farina: the art of coach making, the Futurist influence, & the choice of the automobile as the ultimate symbol of modernity
* Sergio Pininfarina: moving the father's legacy forward, the design of elegance as synthesis of beauty and performance
* From car designer to a global design and architecture firm. Pininfarina as a key Italian trademark
Visit the official webpage at www.italianinnovators.com to find out more about the project and sign up for the newsletter of the show. Check out the video version of the episode on YouTube and subscribe to the Italian Innovators channel to receive notification of new episodes and lessons. Thanks for listening!
