Some large U. S. retailers are making their price adjustments based on a single competitor location in a region. "This is not a very good way to get your pricing right for your customers," Lyle Walker, VP of Strategic Enablement at Engage3, says. "Without adding to existing competitive shop budgets, we can give you a window into your competitors' reaction to new prices. We can track this over time and measure it, and then report against it."
