How The Influencer Counterculture Is Destroying Traditional Media
Social Media and its Influencer Army is defining the counterculture and exposing the vacuum that traditional media has had on mainstream culture. KOP analyzes.
Influencer marketing is big business: here are five mistakes the stars (and the brands who sponsor them) should avoid https://theconversation.com/influencer-marketing-is-big-business-here-are-five-mistakes-the-stars-and-the-brands-who-sponsor-them-should-avoid-164099
MTV 'Cribs' just returned to television 20 years after its original debut. But 'wealth porn' may not have the same appeal to a new generation. https://news.yahoo.com/mtv-cribs-just-returned-television-090100287.html
To Fight Vaccine Lies, Authorities Recruit an ‘Influencer Army’ https://www.nytimes.com/2021/08/01/technology/vaccine-lies-influencer-army.html
Not your boomer’s influencer: the rapidly evolving world of influencer marketing https://www.thedrum.com/profile/publicis-health/news/not-your-boomers-influencer-the-rapidly-evolving-world-of-influencer-marketing
Early-stage brands should also unlock the power of influencers https://tcrn.ch/3fPCUK6 via @techcrunch
The Key Weakness That Could Lead To The Fall Of Influencer Marketing via @forbes https://www.forbes.com/sites/forbesagencycouncil/2021/07/19/the-key-weakness-that-could-lead-to-the-fall-of-influencer-marketing/
Universal, Sony, Warner Partner With Beatsource to Pay Artists – Rolling Stone https://www.rollingstone.com/pro/news/universal-sony-warner-label-beatsource-1206878/
As KROQ DJ Kat Corbett Exits, She Reflects on Two Decades at the Station and the Struggles Facing Alternative Radio https://variety.com/2021/music/news/kroq-kat-corbett-exits-locals-only-kevin-bean-1235034057/
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