Understanding who you’re selling to is one of the single most important things to do in an e-commerce space. Having a good idea of who your Customer Avatar is, gives you the ability to communicate effectively with the right person at the right time with the right message. In this episode, we discuss why you need an avatar and how to create your Customer Avatar (note: some people may refer to it as your buyer persona). Listen as we walk you through the steps and provide tips/ tricks on how to create a Customer Avatar.
