A lead generation website is probably the single most important tool in your tool belt as a marketer.
8 Must-Do's For Your Lead Generation Website
1 - Design for All Screens
WithLeadpages, it's really easy to check that everything is working on mobile right within the landing page builder.
2 - Keep The "F-Shape" In Mind
"Your conversion efforts will be far more compelling when assets are easy to find and are built with a reader-centric mindset," says Hubspot.
3 - Proudly Display Social Proof With Testimonials
In order for a website visitor to convert into a lead, they need to fork over some pretty personal info: their name, email address, phone number, and maybe even address.
4 - Avoid Stock Images and Think About User Benefit When Sourcing Visuals
Whether you capture leads for an international, national, or local lead generation website, remember this: pictures do speak a thousand words.
5 - Keep it Simple
Simple design and text are essential to generating leads generation websites. "Above all, try to keep the pages simple." remarks Salesforce.
6 - Complement Good Design With Content
Ever heard the phrase "content is king"?
Every successful business focuses on creating intelligent and lead-nurturing content throughout the customer journey - including your lead generation website.
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