But remember what you offer is NOT the same thing as what your business does.
This is a KEY distinction that far too many business owners fail to realize.
what you'll be promoting is a specific something… a combination of features, benefits, scarcity and guarantees, that are precisely matched to your target customer.
Those components make up a specific WIDGET … and how you write that out in words is your OFFER.
As you describe your offer in your sales material, you need to focus 90% on the outcome that the people listening to you will experience when they buy from you.
Plan to sell from the very beginning - While in most cases you don't want to pounce on a person like a hungry lion the minute they open your letter, email or social media post,
Make them act now - Give your prospects a reason or reasons to act now!
Tracking and measure - If you don't track your marketing, how do you know what's working and what's not?
Individual results may and will vary - Be cautious of "best practices" or broad statements about what is working today.
People whoshouldlisten to this show are entrepreneurs
