to have real success online, I needed to have my own product.
After I realized that, I created my first one... then another... and another... I started to get obsessed with product creation.
1st - don't do all the work yourself.
2nd - the key is quality content... It doesn't matter if you have to film in on your home camcorder or a recorded phone call... if the content is high quality - your customers will love you.
3rd - just do it. Remember from before my motto "Ready, Fire, Aim." Get the product idea, create it and get it out there as fast as possible.
4th - people pay different prices for the same content delivered in different ways.
What I mean is that you can sell an ebook for $27. Now, if you take that exact same content, record it into a "book on CD" - you can sell that same content (in a different format) for a lot more - usually $97 or more.
1st - Software Creation - Creating software is one of the easiest ways to create a product fast. You can create something for almost any niche.
2nd - Public Domain - this is one of my FAVORITES!!! These are "works" where the copyrights have expired.
3rd - Interviews - interview an expert in ANY field and sell the recordings and/or the transcripts.
People who should listen to this show are entrepreneurs, coaches,
