nothing wrong with being a guru. The dictionary definition includes the following, “a teacher or guide that you trust; a person who has a lot of experience in or knowledge about a particular subject”.
those considered gurus are perceived as the best in the business. So clients … more clients than they can handle … come to them, rather than these gurus having to pound the pavement to dig up business. And that’s an enviable position to be in.
When I analyzed the data, I found that all people who were top gurus, without exception, had one thing in common: They had written a book on their area of expertise that was published by a traditional publishing house.
This is how Tom Peters got started: Decades ago, he was an obscure management consultant – just one among a huge pack of many jockeying for business, attention, fame, and fortune.
Then he wrote a book on management -- In Search of Excellence -- for a major publishing house.
As the story goes, the publisher didn’t expect the book, a somewhat dry treatise on management philosophy, to sell more than a few thousand copies.
People who shouls listen to this show are entrepreneurs, career coaches
