The first step is to know your niche inside and out. Make sure you can answer these three questions:
What do your customers want and need most?
What are their pain points, that is, their most important problems that they need to solve?
Where do they hangout online?
Your Lead Generation Website
Use your site as a lead generation tool in order to build your email marketing list. In this way, you can communicate with your list on regular basis, presenting your niche customers with information, products and services that will prove you know what you are talking about.
Work with Joint Venture Partners
Working with JVs gives you other opportunities to show yourself as a thought leader.
Syndicate Your Best Articles
You might even get some guest blogging opportunities in which you write articles for some of the top blogs in your niche to show what you know
Write a Book
One of the best ways to give yourself instant expertise is to write a book and publish it on Amazon. It doesn't have to be an encyclopedia of everything you know about your niche.
Offer High-Value Webinars
You can also offer high-value webinars to your community to share your expertise. Use the webinar to give them the "what" to solve a problem.
People who should listen to this show are entrepreneurs, career coaches
