To help you become better at selling and persuading so that you can make the world a better place
First, you create value and solve a problem. Second, you learn how to sell people on the fact that they need your solution to their problem.
Screeeeeech.
I can hear some of you hitting the brakes in your mind.
“Selling? I hate selling. I’m terrible at selling. And besides, selling is for sleazy, slicked-hair salesmen like Alec Baldwin in Glengarry Glen Ross.”
You show them the benefits. You give them a deadline. You mention the consequences for missing said deadline. Can you see that you are always selling, persuading, and convincing?
Here’s what I learned watching the master at work.
1) Pump-Up the Positive Past
Focus on the prospect’s positive results (acknowledge what they have already accomplished)Prove the concept (that your system works)Demonstrate your expertise (solve a problem for them, thus proving your system)
2) Gap-Up the Present Reality
Show them the gap between where they are and where they want to beShow them what’s wrong with what they are doing nowShow them they are good at X, but need help with Y… and that Y is the most important variable in their future success
3) Set-Up the Future (“Future Pace”)
Show them you know secrets that will change their life (solve another problem)Show them what their life will be like in the future once they’ve used your solutionShow social proof (sprinkle in case studies proving it will work for the prospect)
People who should listen to this show are entrepreneurs
