It was almost 15 years ago. For $397, I had purchased a home study course on a marketing topic. It was a gigantic course and I learned a ton from it. It totally hooked me and brought me into online marketing.
So what did I do for my own first information product? Yep. I created a monster home study course and sold it for $397.
At the time, everyone else was selling digital download PDFs (this was before Kindle). You could buy PDFs and other smaller digital products for $30, $29, or $39 at the most. A $50 product was unheard of.
Use the Market to Judge
First, I learned you can use the market as a judge - as a measuring stick - but if you are operating in an unsophisticated market - from a direct response point of view - one of the easiest ways to grow your business is to raise your prices.
How to Start Your Funnel
Second - and I get asked this question all the time - I do recommend, when possible, starting your funnel with a high-priced product instead of a low-priced product.
Your Product, "Light"
So after you start with the high-priced product, what do you do next?
People who should listen to this show are entrepreneurs. career coaches, executive & business coache
