Should Retail Businesses Use Print Media in 2021?
Coming straight to the question, “Is print media relevant for retail stores in 2021?” The answer is a big YES, and it will likely never become obsolete. Print media will be relevant and valuable where there is a physical customer experience.
Build Reputation and Relationship
Inarguably the biggest benefit of print media advertising is that it facilities reputation development and relationship building. When you appear in a reputed newspaper or magazine, your credibility increases significantly.
Cost-Effective Marketing
While print advertising may not be as cheap as Google display ads, they’re still fairly inexpensive. And unlike digital strategies that require a lot of optimization, print media ads are easy to implement and execute.
Long Shelf Life
Long shelf life is another major benefit of print media. When you run a digital ad, there’s no guarantee that the same user will see it again.
People who should listen to this show are entrepreneurs, digital marketers
