the greatest marketers of all are those who love marketing, use logic to track and read results and who understand the value of testing and live it every day.
Know Your ABT's
If you ask any great marketer the number rule of marketing they will say ALWAYS BE TESTING!
What Is Testing
In direct response marketing, testing is the process of two or more variations of a single variable offered to prospects simultaneously and coming to some conclusion based on responses.
Generally testing will fall into four categories. You should be testing:
o Copy
o Product
o Offer/Price
o List/Media
Copy: The Message Behind Your Product
The best copy tests are:
o Subject lines
o Senders
o Formats: Long copy vs. short copy or text vs. HTML
o Leads (the first two to three pages of your copy)
o Headlines
o Background colors
o Graphics
o Closes (adding a P.S.)
o And you can test entirely new packages
People who should listen to this show are entrepreneurs
