Prospecting with scissors is build a relationship with your customers by cutting articles that they might like to give to them.
I call it "strategic clipping."
How it works is simple....
Whenever you come across an article in a magazine or newspaper that is relevant to one of your client's businesses -- or even his or her hobbies or personal life -- tear or clip it out of the publication ... and mail it to the client.
First, here's how I do it.
I don't deliberately research material to clip and send to clients.
Why is strategic clipping so effective? For 3 reasons:
First, the content is extremely targeted and relevant to the recipient.
Second, it has a personal touch -- especially the handwritten note -- and it shows people you are thinking of them.
Strategic clipping works online too!
When I get an e-newsletter in my inbox containing a relevant article, I immediately forward it to the appropriate person, also with a brief message
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