Advertising has always been an incredibly useful tool for businesses to generate leads.
As the internet grows, traditional advertising faces problems like:
Phone books have become obsolete.Newspaper readership has gone down. Ads may be in sections people no longer read.Ads reach people too far away to benefit a businessPeople no longer open "junk" mail, and creating a piece of lumpy mail worth opening consumes time and moneyTraditional advertising has much higher costs than online advertisingTraditional advertising takes much longer to set up than online advertising
People who should listen to this show are entrepreneurs,career coaches,
