Facebook made an announcement last week that is sure to rock the promotional abilities of independent musicians on Facebook. Using their omniscient benevolence, Facebook has decided that developers and page owners must not incentivise users to like their page, and instead have users like a page simply because they want to. The biggest consequence this will have in the independent music world is the death of Like To Download, a mechanism that allows users to like a page in order to download music for free. Tim explains how exactly this could hurt independent musicians specifically, and places it on the map of other tactics Facebook is using to drive up revenue at all costs.
