Daniel Rukare, is a professor of Practise at Hult Business School and a leading consultant working with TNT, FedEx and DHL. Alongside his interests in innovation in uncertain times and developing disruptive business models, he works in future-proofing for business. But, is “future-proofing” just another business buzzword? We talk about what future-proofing means and how some of today’s leading businesses are overcoming challenges associated with transitioning their core business. What is Covered:What future-proofing means in the context of business and innovationThe biggest challenges that companies face when trying to future-proof their business modelsExamples of the companies that have had success in future-proofing
