CEO of SportClips talks about his high tech- high touch company and how to operate in post Covid 19. Hear the heart of this great, young lion of entrepreneurship.
Edward Logan is the President and CEO of Sport Clips Haircuts, one of the largest haircare franchises in North America specializing in haircuts for men and boys. Sport Clips was founded in 1993 by his father, Gordon Logan. Edward Logan represents the second generation of leadership in this family-founded, privately held company. 2️⃣ Career Background Edward joined Sport Clips in the 2010s and took on increasing levels of responsibility over time. His roles have included:
- Director of Operations
- Vice President of Operations
- President and Chief Operating Officer
- President and Chief Executive Officer (named CEO around 2020)
His experience within the company has been thorough—he is known for having worked directly with franchisees, company-owned stores, and support teams, giving him a reputation for a highly hands-on approach. 3️⃣ Significance as CEO Edward Logan’s leadership has been especially significant in several key ways: ✅ Navigating COVID-19 Challenges
- When COVID-19 struck, Sport Clips faced massive operational disruptions. Edward Logan led the brand through unprecedented store closures and safety overhauls.
- He championed new safety protocols (like “Clean Certified” programs) to reassure clients and franchisees and protect staff.
✅ Franchisee-Focused Culture
- Sport Clips is a franchise-heavy brand (with over 1,800 locations). Edward has emphasized supporting franchisees as the “core customer” of the brand’s corporate office.
- He has worked to strengthen franchisee relationships, communication, and operational consistency.
✅ Modernization and Growth
- Under Edward’s leadership, the brand has invested in technology, online check-in systems, and marketing tailored to modern consumers.
- He has also overseen expansion both domestically and in Canada, helping maintain Sport Clips’ leadership in the men’s haircut segment.
4️⃣ Strategic Vision Edward Logan’s leadership style is often described as:
- Collaborative and Accessible: Franchisees and employees describe him as approachable and transparent.
- Data-Driven: He’s focused on using data to improve operations, customer experience, and marketing ROI.
- Focused on Core Values: He emphasizes Sport Clips’ core values and culture, including giving back (e.g., veteran support via the Help A Hero Scholarship program).
5️⃣ Industry Impact
- Edward Logan is often seen as a voice for modern franchising, with a special focus on service businesses.
- He has been featured in franchise-industry publications and conferences as a model of generational transition done well.
- His leadership during COVID-19 was cited by some industry observers as an example of agile, franchisee-centered crisis management.
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