Description

Welcome Back - Rock My Restaurant is a resurgence of our longest-running podcast next to The Restaurant Report, all focused on Restaurant Branding, Marketing, and the technology shift driving it. Time to Break Your Brain!

Next-gen consumers use tech, social, and Web3 to discover and purchase new brands. Here are a few examples:

• Social commerce: Next-gen consumers increasingly discover and purchase products through social media platforms like TikTok and Instagram. These platforms offer a variety of features that make it easy for consumers to shop, such as in-app shopping carts and product tags. Additionally, social media platforms allow consumers to see recommendations from their friends and followers, which can help them to discover new brands.
• Live shopping: Live shopping events, where brands partner with influencers to sell products in real-time, are becoming popular among next-gen consumers. Live shopping events offer several advantages, such as the ability to ask questions and interact with the influencer in real-time. Additionally, live shopping events often offer exclusive discounts and promotions, which can make them even more appealing to next-gen consumers.
• Web3: Web3 technologies like NFTs and the metaverse create new opportunities for brands to connect with next-gen consumers. For example, brands can create and sell NFTs that give consumers access to exclusive products or experiences. Additionally, brands can partner with metaverse platforms to create virtual stores and customer experiences.