It is an indisputable fact that ad-dollar allocation to media superserving African American consumers has increased over the last three years, as the community is finally being recognized for its economic power and influence.
That said, has Black-owned media has benefited to the same extend as total market broadcast television and radio companies that may not be Black-owned, but actually capture the most significant portion of the multicultural advertising pie?
That's a question RBR+TVBR Editor-in-Chief Adam R Jacobson asked Andy Anderson, the Chief Revenue Officer for American Urban Radio Networks (AURN), on the latest InFOCUS Podcast, presented by dot.FM.
The conversation between Jacobson and Anderson was a lively one, with the RBR+TVBR Editor asking why, and how, Black-owned media should get a greater piece of the ad dollar pie even in situations where, in a particular market, radio stations targeting African Americans owned by big, publicly traded radio broadcasting companies are the clear ratings winner.
The discussion also touched on measurement, campaign effectiveness, and how companies are turning to corporate social responsibility, goodwill and trust when making buys with Black-owned media.
