As MundoNow CEO Rene Alegria sees it, the new MundoNow Project is designed to bring together Hispanic users across the internet "that reflect today’s Latino identity, better monetize partner sites with digital assets, and bring authentic reach and scale to brands in the process."
Does this suggest that Spanish-language digital and linear media are doing a poor job of offering content that reflects the Hispanic consumer's consumption habits, and perhaps does not appeal to the diverse Latino populace across the U.S.?
That's one of the questions RBR+TVBR Editor-in-Chief Adam R Jacobson asks Alegria in the latest InFOCUS Podcast, presented by dot.FM.
