Although podcasting has surged in popularity in recent years and is a major growth segment for the radio industry, television companies are just now tipping their toes into the audio arena.
With the dynamic insertion of ads along with podcast measurement and the podcast industry’s continuing consolidation all impacting radio and TV in some way, how added ears can translate to dollars for legacy linear media is at the heart of this InFOCUS Podcast, presented by DOT.FM.
