The 1-Minute Introduction That Makes People Remember You ForeverHow to Craft Yours: A 15-Minute Exercise
Step 1: Start With Why (5 mins)Answer: What problem do I help solve that I deeply care about?
- What makes you frustrated about your industry?
- What change do you wish you saw more of?
Step 2: Find Your Origin Moment (5 mins)Answer: What personal moment explains how I got here?
- It could be a client you helped.
- A mistake you made and learned from.
- A shift in how you saw your work.
Step 3: Define Your Unique Edge (5 mins)Answer: What’s the real result I help people or businesses create?
- Not just tasks.
- Outcomes.
- Transformation.
Bonus Tip: Test ItOnce you’ve written your Sticky Introduction, test it:
- Can you say it in under 60 seconds?
- Does it sound human (not robotic)?
- Do people lean in or ask follow-up questions?
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