Join Misty Lynch and Lora Weaver as they break down the realities of event-driven businesses and share actionable strategies for entrepreneurs and small business owners. This episode covers practical advice on building memorable experiences, money management, and the power of authentic connection.
- How Lora Weaver transitioned from dance competitions to founding Happily Ever Expo and Her Connected conference
- The financial realities and money beliefs entrepreneurs face when starting and growing an events business
- Strategies for maximizing vendor and attendee engagement (even with a limited budget)
- Smart approaches to vendor mix, pricing, and keeping conferences relevant to today’s trends
- Common mistakes small business owners make at expos—and how to stand out and maximize ROI
Where to find Lora WeaverWebsites:
happilyeverexpo.com and
herconnected.comInstagram:
@happilyeverexpoand
@itsherconnected LinkedIn:
linkedin.com/in/loraweWhere to find Misty Websites:
