“What do you think about a recession?” he responded, “I thought about it and decided not to participate.” Sam Walton, the founder of Wal-Mart
In Part 2 of looking at recessions in business as Manni takes a look at marketing in a recession and why Recession marketing should not just be about the short term but also the long term, post recessions.
why Those who invest in a recession end up increasing sales and market share during and after the recession
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