Hear with Rachel Sipperley from the founder of the multi-million dollar fitness app that started her career as a food blogger and used the negativity from a former boss to fuel her fire!
What you will learn in this episode
Perception of rejection as redirection: hear how Natalie fostered negativity and downspeak from a former boss as inspiration to launch her company
What scaling a startup looks like to attract venture capital
The difference between startups and small business and how it changes funding
How Natalie’s “failed fundraising” impacted the trajectory of their explosive growth and helped them forge the path to profitability
Tangible Tips
Test your product on as many people as you can before you decide to build an app and try to build your business without an app if possible
Connect with other founders as much as possible to establish a baseline to help you track progress and establish accountability with goals
Treat workouts like meetings: schedule them & show up to them
Resources
Collective 31- group of women entrepreneurs and founders in Dallas - https://www.collectivethirtyone.com/the-collective-list
Golden Seeds- Angel Network that only invests in women owned companies - https://goldenseeds.com/
The Lean Startup - How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses - https://www.amazon.com/Lean-Startup-Entrepreneurs-Continuous-Innovation/dp/0307887898/ref=sr_1_3?keywords=the+lean+startup&qid=1577126717&sr=8-3
More About Natalie Wolfe
Natalie Wolfe is the CEO and founder of StudioHop, an all-in-one fitness membership to a variety of boutique gyms. She and her husband and co-founder, Ryan, grew StudioHop from the ground up to a multi-million dollar startup.
Born in Dallas, raised in Austin, Natalie graduated from Southern Methodist University with degrees in journalism and Spanish. She's passionate about variety and is a big believer in giving your body what it needs whether that be a yoga class or a chocolate chip cookie. Her goal is to make “working out” fun, friendly and something that gives you the confidence that makes you feel on top of the world. Natalie loves long walks on the Katy Trail with her husband Ryan and puppy Annabelle, weekend getaways to her hometown Austin, Texas and margaritas.
You can learn more about Natalie and StudioHop Here:
https://www.studiohopfitness.com
Instagram: www.instagram.com/studiohopfit | www.instagram.com/thatfoodiegirl
For questions, comments, or to stay in touch please check out Thefemalefounderpodcast.com or email rachel@thefemalefounderpodcast.com
