How did a world champion athlete turn into a multi million viewer media personality? Rachel Sipperley hears from the dynamite 22 year old digital creator Peyton Mabry, on how she secured her first brand partnership at just 14 years old, finished college in 3 years at just 20 years old WHILE working with TCU athletics as their first on field digital host, and now works full time as a multi-brand spokesperson in DFW.
What you will learn in this episode:
How this world champion cheerleader became a media personality at just 14 years old
Navigating the line between transparency and privacy on social media
Peyton’s secret sauce for working with brands HINT: It may not be what they ask for!!
Tangible Tips:
Peyton’s approach to seeing failure as opportunity
How athlete mindset plays into entreprenuership
How to remember ideas in the middle of the night
Resources:
Peyton’s Amazing Multicolor Snakeskin Boots: http://bit.ly/2wINj6H
Know what is going on in the world! Read The Skimm theskimm.com/?r=3120dc97
More About Peyton:
Peyton is a former world champion cheerleader turned media personality, digital creator and true DFW local. From 2012 to present, Peyton has amassed a verified and vetted social media following of over 500k. She often partners with local and global brands in PR and marketing initiatives across a multitude of social mediums. She enjoys sharing her daily life + style, including fashion, fitness, food, and sports and was a 2018 graduate of Texas Christian University, having earned a B.S. in Journalism with an emphasis in News and Media from the Bob Schieffer College of Communication in just three years.
Since graduating, she has immersed herself in all things media. Peyton’s experience as a world champion athlete has shaped her unique approach and visions when curating content. It’s what drives her passion to be the voice “on the other side” when accurately representing brands, organizations, athletes, and teams. Peyton's current endeavors include; social media management and consulting, freelance digital & event hosting, public speaking, modeling, blogging and lead content curation for her personal brand.
You Can Follow and Connect with Peyton Here:
https://peytonmabry.com
www.instagram.com/peyton_mabry
For questions, comments, or to stay in touch please check out Thefemalefounderpodcast.com or email rachel@thefemalefounderpodcast.com