Can the machinery that defined manufacturing adapt to an automated world? On this episode of the Built on Strategy Podcast, we are joined by Christine Spiegel, the Director of Marketing for Murata Machinery USA. We discuss the current trends and market forces that are molding the new and unique form of modern manufacturing, where optimization and simplicity are key ingredients to a profitable supply chain. Companies have realized that with labor shortages and the increasing costs of energy prices, it is time to integrate existing machinery into a more efficient system that harnesses the power of automation in order to maximize efficiency. Due to the utilization and adaptation of long-standing equipment, there is a highly competitive demand for technically proficient engineers in the manufacturing world. While countless hurdles are behind Christine and her colleagues at Murata Manufacturing, the variables that pave the way for this industry’s future are guaranteed to provide more challenges.