Mr Powell explores the complex success of the Marvel Cinematic Universe in this article 'Marvel’s Blockbuster Machine' by Spencer Harrison, Arne Carlsen, and Miha Škerlavaj, published in the Harvard Business Review, 2019.
This would be a particularly interesting episode for students considering Film or Media at GCSE or A Level.
Read the article: https://hbr.org/2019/07/marvels-blockbuster-machine
