Keith Hunter Jesperson is a saddistic jerk who doesn't value women or human life or animal life for that matter. He couldn't stand not getting credit for his work so he confessed and signed it with a smiley face.
For more information check out-
Evil Lives Here- "Put on a Happy Face" Season 3 Episode 11
https://www.marieclaire.com/culture/a36757893/melissa-moore-life-after-happy-face-killer-interview-2021/
https://www.biography.com/crime-figure/keith-hunter-jesperson
https://www.dailymail.co.uk/femail/article-8320275/Daughter-Happy-Face-serial-killer-recalls-strangling-cat.html
https://murderpedia.org/male.J/j/jesperson.htm