Marketing in real estate is the process of promoting and advertising properties to potential buyers or renters. This involves a wide range of strategies and techniques, including online and offline advertising, open houses, direct mail, email marketing, social media marketing, and more. The goal of real estate marketing is to attract the right audience and generate interest in a property, ultimately leading to a successful sale or rental. Effective real estate marketing requires a deep understanding of the target audience, the property being marketed, and the local real estate market.