Cameron is joined by Daemien Patton, an expert in running successful ad campaigns for medical aesthetics practices, and they discuss the key elements of a successful ad campaign, including having effective processes and systems in place, creating compelling ad copy, setting up a user-friendly online booking system, and targeting the right audience. They also emphasize the importance of tracking and optimizing the campaign to achieve a high return on ad spend (ROAS).
Cameron and Daemien talk about the importance of attribution and setting up effective marketing campaigns for practice owners. They emphasize the need for the right systems and tech stack, such as Zanotti or Boulevard, to track and analyze data. They also highlight the value of call tracking software like CallRail to monitor phone conversations and improve sales staff performance. They stress the importance of a well-optimized Google My Business profile and the benefits of investing in reputation management. They also emphasize the need for practice owners to become great marketers and invest in sales training to achieve success.
Listen In!
Thank you for listening to this episode of Medical Millionaire!
Takeaways:
- Having effective processes and systems in place is crucial for the success of ad campaigns.
- Compelling ad copy that tells a story and showcases the business owner as an influencer is key.
- A user-friendly online booking system is essential for converting leads into customers.
- Targeting the right audience based on demographics and using lookalike audiences can significantly improve campaign performance.
- Tracking and optimizing the campaign is important to achieve a high return on ad spend (ROAS). Effective attribution is crucial for understanding the return on investment (ROI) of marketing campaigns.
- Investing in the right systems and tech stack, such as Zanotti or Boulevard, can help track and analyze data for better decision-making.
- Call tracking software like CallRail can improve sales staff performance and provide valuable insights into customer interactions.
- Optimizing Google My Business profiles and investing in reputation management can help practices stand out and attract more customers.
- Practice owners need to become great marketers and invest in sales training to achieve success.
- Investing in marketing is essential for capturing market share and thriving in the industry.
Unlock the Secrets to Success in Medical Aesthetics & Wellness with "Medical Millionaire"Welcome to "Medical Millionaire," the essential podcast for owners and entrepreneurs in
Medspas, Plastic Surgery, Dermatology, Cosmetic Dental, and Elective Wellness Practices! Dive deep into marketing strategies, scaling your medical practice, attracting high-end clients, and staying ahead with the latest industry trends. Our episodes are packed with insights from industry leaders to boost revenue, enhance patient satisfaction, and master marketing techniques.
Our Host, Cameron Hemphill, has been in Aesthetics for over 10 years and has supported over 1,000 Practices, including 2,300 providers. He has worked with some of the industry's most well-recognized brands, practice owners, and key opinion leaders.
Tune in every week to transform your practice into a thriving, profitable venture with expert guidance on the following categories...
-Marketing
-CRM
-Patient Bookings
-Industry Trends Backed By Data
-EMR's
-Finance
-Sales
-Mindset
-Workflow Automation
-Technology
-Tech Stack
-Patient Retention
Learn how to take your Medical Aesthetics Practice from the following stages....
-Startup
-Growth
-Optimize
-Exit
Inquire Here:
http://get.growth99.com/mm/
