This week David welcomes John Bello, the Chairman of beverage company Reed's Inc. and Managing Director of JONA investments. John has had a remarkable career that began with a tour of duty in Vietnam, corporate stops with General Foods, Pepsi and the NFL and founding the beverage company SoBe. In part one, John discusses how the Vietnam War prepared him for a life in business, his groundbreaking run with the National Football League, and how he got involved in the beverage industry.
