Tourism revenue in 2020 wasn't zero. But it certainly wasn't the $2.6 billion that was recorded in 2019. And 2021 rang in at around $1 billion. This year, Tourism Nova Scotia is hoping former residents will come the blazes home or current ones will plan an exciting staycation. An online advertising campaign is underway to encourage people to support local tourism businesses. Darlene MacDonald is the Executive Director of Tourism Nova Scotia. And she discusses the optimism in the industry and the pent up demand from residents who really didn't have the same options during the last two summers because of COVID. Also, she tells us what happened with the "Doers and Dreamers Guide" in 2022.
