It may be the giving season, but with the financial pressures a lot of us are facing, it may be a tough one for charities. A recent survey says fewer than half of Atlantic Canadians will be donating this holiday season and almost four-in-ten plan to give less. The irony is that the inflation crisis has made more of us reliant on charitable services. Imagine Canada says charities and nonprofits receive 40 percent of their donations in the last six to eight weeks of the year. CEO and President Bruce MacDonald offers his thoughts on how you can help get more support for those agencies so they can keep on giving.
