We’re excited to feature another visionary builder in product management: Tim Herbig, Product Coach and author of the newly released book “Real Progress: How to Connect the Dots of Product Strategy, OKRs and Discovery”.
In this episode, Tim joins Matt and Moshe to share how his journey, from being handed a Product Owner role out of the blue, to leading teams and coaching organizations, shaped his mission to help product managers connect strategy, OKRs, and discovery into a framework for real impact.
Tim draws on his years of experience across diverse industries and organizations to address a challenge he’s seen again and again: teams invite him to solve one issue but quickly discover there are deeper, often interlinked problems between strategic planning, measuring progress, and enabling effective discovery. That’s the gap he set out to fill with his book, a hands-on resource designed specifically for PMs and teams looking to go beyond process and frameworks, and start making progress that matters.
Join Matt and Moshe as they explore with Tim:
- The story behind writing “Real Progress” and connecting the dots between strategy, OKRs, and discovery
- Why so many teams appear busy but are stuck making “alibi progress” instead of real impact
- The Progress Wheel: a visual tool for mapping how strategic, measurable change drives product success
- How to think critically about frameworks, challenging readers to adapt tools for their own context, rather than following them blindly
- The book’s practical structure: workbook-like prompts and non-linear sections for self-assessment and targeted improvement
- Key building blocks of strategy and how they relate to various templates and organizational maturity
- Linking company strategy to product strategy, and the strategic thinking required for product leaders
- Using OKRs to measure if your strategy is working, and spotting when OKRs reveal deeper strategic problems
- Role of discovery in reducing strategic risk and building conviction, including how Tim’s Evidence Strength Matrix helps teams evaluate signals
- First steps for teams looking to connect their frameworks and drive improvement
- And much more!
Thinking about making progress in your product work? Check out Tim’s book at realprogressbook.com and connect with him on LinkedIn or herbig.co.- You can find the podcast’s page, and connect with Matt and Moshe on LinkedIn:
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