In this week’s episode, Rusty Shelton talks with CEO of the telos institute Rick Simmons about his new book and his Authority Marketing journey in the executive coaching and consulting industry. Rick shares how he and his wife, the co-founder of the telos institute, carved out their niche by helping business leaders find their liminal space to make impactful changes, break patterns, and harness periods of disruption as vehicles to alter the trajectory and growth of the organizations they lead.