As an entrepreneur and former publicist myself, I have found the importance of publicity, also known as PR, marketing and properly branding yourself. The reason it's so important is because it allows you to get your name out there with an agent working for you. Say you have a private island, you build a 5 star resort on it, it's the hotspot for the ages but if nobody knows you're there, it's a beautiful place on a deserted island. There are things you need to know to do publicity right, things you have to consider for your marketing budget and more... we talk about all of this with publicist/marketer Neil Haley
